Client background

The European House - Ambrosetti, established in 1965 in Italy, has grown into a multifaceted consultancy known for its strategic consulting and leadership in decision-making processes. Among its various initiatives, the group's conferences and forums stand out, gathering top management, economists, politicians, and global leaders to converse on pressing global issues.

Languages

English and Italian

Challenge

Ambrosetti’s globally recognized conferences, such as the Customer Obsession Circle, attract diverse audiences. However, language barriers have hindered full engagement from non-English-speaking attendees, particularly during sessions where English-speaking experts present. This limitation reduces the value of cross-border knowledge exchange and makes it difficult to bring in prominent speakers from countries like the United States.

Traditional interpretation services pose several challenges: sourcing a high-quality interpreter, ensuring at least 90% accuracy, and maintaining translation speed is costly and time-consuming. Each conference requires multiple interpreters, costing tens of thousands of euros, and weeks of planning are needed to coordinate translation services for a 2-day event. The upcoming 2025 European Accessibility Act, emphasizing transcription and translation for events, made it crucial for Ambrosetti to find a more scalable solution.

Solution and Results

Faced with the challenge of language barriers limiting the global reach of their conferences, Ambrosetti turned to Langfinity to deliver a cutting-edge, AI-powered real-time translation service that seamlessly bridges the language divide between English and Italian in a matter of milliseconds.

Langfinity's advanced voice-to-voice and voice-to-text translation solution provided near-instantaneous translations, ensuring that attendees could follow presentations with no noticeable delay. The technology’s ability to capture nuanced speech and technical terminology with human-like accuracy meant that even complex ideas were communicated clearly. Langfinity didn’t just make the conference accessible—it made it immersive, breaking language barriers that had previously limited participation and collaboration.

As a result, attendees who once struggled to engage due to language differences were now empowered to access and respond to every insight, discussion, and opportunity. This real-time, high-accuracy translation unlocked global perspectives that were previously out of reach, turning what would have been a passive experience into one of active participation and engagement.

Notable Outcomes

Richer Audience Engagement: Now, participants can delve deep into the conference, absorbing insights irrespective of the speaker's language. This enriched understanding boosts their engagement and encourages interactions with global attendees, thus fostering a more inclusive and diverse learning and networking environment.

Global Speaker Outreach: Ambrosetti significantly expanded its speaker palette, welcoming global voices such as Henry from The Future Normal and Karim from Tesla who previously might have been restricted due to language barriers. This strategic move not only intensified their international outreach but also surged active participation rates, a milestone they hadn't achieved before the adoption of real-time AI-powered translations from Langfinity.

Substantial Cost and Time Savings: Langfinity’s solution eliminated the need for costly and time-consuming interpreter hiring. Ambrosetti saved 10x on interpreter costs for each event and drastically reduced the time spent sourcing interpreters and setting up equipment. What once took weeks to arrange now happens in real-time with AI-powered translation at 90%.

High Attendee Satisfaction: A testament to Langfinity's efficacy was the attendee feedback, with a commendable rating of 5 out of 6. Testimonials highlighted its real-time, high translation quality and effectiveness.

Strategic Positioning and Inclusivity: Langfinity's technology positioned Ambrosetti as a forward-thinking leader in event accessibility, aligning with the 2025 European Accessibility Act. By providing real-time translations, they enhanced their reputation for inclusivity and innovation, ensuring that all voices, regardless of language, could participate fully in the main event.

Maurizio, Customer Experience Practice Leader at Ambrosetti, shared the impact of Langfinity:

Before Langfinity, our search for interpreters was a time-consuming, expensive affair. Now, not only do we save on time and costs, but we also provide an inclusive experience for diverse voices to interact seamlessly. Langfinity’s AI-powered translation technology enhances participant satisfaction,solidifying our stance as pioneers in embracing AI neural machine translation for comprehensive language inclusivity as an organization.

By partnering with Langfinity, Ambrosetti has transformed its events, breaking down language barriers and creating a more inclusive, engaged, and globally connected experience for all participants.